Once a project has finished and we have decided on a title, it's time to design the advertising! If you are a regular reader of the weekly Directors Notes you will know that it took a long time after the project was finished before we decided on a title. Many suggestions were thrown into the ring, we probably had about a dozen to begin with but after a quick vote it was decided that 'Sleeping Dogs' was perfect.
So to the design! We, as a Company, like to give every member the opportunity to get creative so we never leave this process to any one individual and this time was no different. However, this time round, instead of choosing just one design we decided to use all three! Below are the 3 designs with a little bit from the creators about the inspiration for them.
Once the title was decided, it was time to think about posters.
At first, I thought of the origins of the saying 'let sleeping dogs lie', so I started looking at Chaucer's poem; the line "it is nought good a slepying hound to wake"is thought to be the origin of the phrase, however, when looking at the plot behind Troilus and Cressida's story did not relate to our play. Then I started to look for pictures of medieval dogs and saw...a sleeping dog!
I used the three cushions to represent the mother and daughters in our play and as my dog Bentley has an epic tail when he is happily trotting around (a cross between a squirrel and a pig!) I incorporated the three colours of the cushions in the tail to show the familial connection.
And here is Bentley in all his (sleeping) glory!